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'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story

Back in 1999, unhappy at how Macs were being positioned in traditional computer retail stores, Steve Jobs decided that Apple needed to make ...

'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story

Back in 1999, unhappy at how Macs were being positioned in traditional computer retail stores, Steve Jobs decided that Apple needed to make ...
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iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island

YouTube channel REWA Technology today shared one of the first iPhone 18 Pro teardown videos , offering a look inside the new device. iPho...
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iPhone 18 Pro Demand Stronger Than Expected

Apple's latest iPhone upgrade cycle is showing stronger-than-expected demand, with buyers favoring more expensive models and storage con...
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Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Starting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for t...
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Fan Site Lets You 'Design the Next iPhone'

" Design the Next iPhone ," an interactive website from developer Neal Agarwal, gives users control over a virtual iPhone's lo...
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iPhone 18 Pro Models: How to Use All the New Features

Apple's iPhone 18 Pro and iPhone 18 Pro Max launched today in markets around the world. Keep reading if you're the proud owner of on...
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iPhone 18 Pro: Using the New Variable Aperture Lens

Like the iPhone 17 Pro models, the new iPhone 18 Pro and iPhone 18 Pro Max have three rear cameras – a 48MP Fusion Main lens, an 8x48MP Tele...
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