Tim Cook Teases New Apple Product Announcement This Week: 'There's Something in the Air'

Apple CEO Tim Cook teased a new product announcement coming "this week."


"There's something in the air," the teaser says.

This teaser likely refers to a new MacBook Air with the M4 chip, which is already expected to be announced as early as this week.

The new MacBook Air or any other new product should be announced in a press release on the Apple Newsroom website, and there could be an accompanying YouTube video announcement.

This week. pic.twitter.com/uXqQaGNkSk

— Tim Cook (@tim_cook) March 3, 2025

What else could be in the "air"?

A new iPad Air is also expected to launch at some point this March or April, but it is not believed to be as imminent as a new MacBook Air. There is also a rumored "iPhone 17 Air" with an ultra-thin design, but that device is not expected until September.

Cook shared a similar teaser ahead of the iPhone 16e announcement last month.

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