Apple Responds to Fast-Rising RAM and Storage Chip Prices

On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage prices in the supply chain.


Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.

Cook added that Apple is aware of the rising prices and "will look at a range of options to deal with that" over the long term, if necessary.

Apple reported record-breaking revenue of $143.8 billion last quarter, up 16% year-over-year, and it is predicting similar 13% to 16% year-over-year growth and gross margin of 48% to 49% in the current quarter, so the company is still reporting impressive earnings results despite concerns surrounding memory chip prices.
This article, "Apple Responds to Fast-Rising RAM and Storage Chip Prices" first appeared on MacRumors.com

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