Apple's Next Launch Starts Tomorrow

Following a new AirTag in January, Apple is set to unveil its next new products of 2026 this week. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday, March 2.


Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.

Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.

Related Reading: What to Expect From Apple's Big Week

Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils between Monday and Wednesday this week.

MacRumors will be attending the "Apple Experience" in New York, so stay tuned to our coverage.

A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r

— Tim Cook (@tim_cook) February 26, 2026

This article, "Apple's Next Launch Starts Tomorrow" first appeared on MacRumors.com

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